Internet Marketing Strategies & SEO 2.0

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I moving the blog to www.socialmediatrumps.com I believe I will be able to deliver better quality and content using a conventional html based format. Commenting will still be enabled, by means of the js-kit.com code that I embed on the web pages.  As always I continue to look forward to your comments and dialogue.
I haven't been posting much this month as I suddenly have a significant increase in the demand for my services! (sweet).
My latest group of clients are in related industries focused on reducing fossil fuel dependency, reducing pollution and carbon foot print, reducing engine maintenance and increasing engine performance.
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This is the beta version. You can have it for free for a limited time. Just click on it and it will open in fullscreen view and offer you the option to save it as a pdf

You really can make one simple to change to something you are already doing on a near daily basis and EARN A DECENT LIVING because of it. http://ping.fm/aCCax

Part Two

Using Social Media to add value. Few engagements begin and end with a single contact resulting in a single sale. Consumers want to know the company they purchase from. They are interested in quality, customer service, corporate consciousness (are you green enough?) and a myriad of other information to increase their comfort level in doing business with you. The internet and social media allow you to engage with your consumers directly and address any concerns they have and supply them with the information they desire to attain that comfort level. More importantly, social media enables consumers to engage with each other in their efforts to choose companies that give them the products or services they want at the comfort level they desire.

Peter Botting, a UK based Corporate and Political Strategist, Speechwriter and Pitch Coach. www.peterbotting.com and a tri-lingual master of delivering the message recently made some valuable observations about the ever continuing need to “woo” clients and prospects. See the article on the Xing.com network at https://www.xing.com/app/forum?op=showarticles;id=16199500;articleid=16240018

Social media empowers businesses to “woo” and engage clients i.e. create and maintain relationships

In their own spaces, where they are surrounded by “trusted” friends and acquaintances.

Where they can engage at a time and in a manner they have chosen – social media is “working” 24 hours a day 365 days a year.

The value you add can include

Trusted Advice

• Manufactures of energy using devises can explain energy ratings and put them into context
• A lawyer could blog about proposed legislation and how it would likely impact consumers and use blog commenting to allow dialogue
• Retailers can engage in comparisons, product usage suggestions, online manuals and forums for putting things together and a host of other concerns consumers have.

Collateral Deals – this is a hugely underserved market. Many products and even some services can be enhanced with third party offerings. Businesses who understand the afterrmarket modifications and enhancements and can steer their customers toward the solutions they are looking for can gain big “props” from their consumers. Even if you don’t sell an appropriate collateral product you can gain big props by directing your consumer to someone who does.

Consumer Feedback –

Dell Computers uses their IdeaStorm website to let consumers post issues, wishlist, and other concerns and then provides follow up and resolution. A customer in pre purchase mode who observes this has a good feeling for the “customer service” he or she can expect after the purchase.

Much of this falls under the heading of customer service but it crosses over into Public Relations/marketing/branding and even sales.

Listening – Brands that “listen” for the buzz about their products are perceived as more concerned about their consumers. With tools like twitter, companies can listen in real time. Currently, listening is primarily done by customer service / consumer relations people. They have the opportunity to proactively respond to frustrated consumers. The value in solving a consumers problems in real time is “golden”. But there are potentially even bigger opportunities for the salesforce to engage in listening to increase sales.

Marketing Nirvana is achieved when a product, brand or idea goes viral. Active engagement in Social Media increases the chances of a product, brand or idea “going viral”.

Let me add that it is easy to get sucked into a big, dark, time sucking, black-hole if you attempt to be everywhere in the social media space. One needs go no further than http://go2web20.com to easily see that there is simply too much! Do some broad listening, determine where there is some density among your target consumers and focus on a well defined social media presence within the limitations of your resources or you will be setting yourself up for failure.

JS-Kit a veritable Crown Jewel for extending the Convo

I like phenomenal. I like stuff that really stands out. I like youbundle.com, lymabean.com and pitchengine.com. I like it when someone takes something to the next level; something that, rather than just be just another copycat, becomes the new benchmark.

I don’t see that much.

I once considered being a creator of websites (actually created some wonderfully awful ones). I was always disenchanted that I could not allow commenting wherever I wanted.

Without doing a thorough historical analysis of the evolution of web pages, let me just note that the ability to comment on web pages has seen an evolution through many changes. Somewhere back in time, near the beginning of the internet there where things like IRC and BB which then (I think this is the right order) got organized into categories, begetting forums.

From whence came chat (IM)( I think).  And then the introduction of first html and then flash, sent web pages spinning dizzily through a bunch of manifestations that were show and tell based with no ability for users to “talk back” to the site. There was no way to engage in conversations. (CGI entered the picture to allow some convo, but for some reason never caught on).

Along came CMS and Blogs and suddenly there was an explosion on conversation made possible that did catch on. But it is still a separate and not equal world. Blogs stand alone, or are added-on to “conventional” websites.

I always wanted to put the commenting feature anywhere on my websites. I wanted people to comment on any page of text I posted, or any image, or even any advertisement. I wanted to empower my site visitors to engage in conversations about each element on a page. Of course, that could really make a mess out of the pretty layouts I desired.

Even so, properly managed, I felt I could achieve a balance that would enhance the effectiveness of the message I was presenting on a particular site. Engaging the users was always the goal and nothing engages better than allowing participation.

I gave up on being a website creator and moved on to things I am better suited for, but once having been “infected” with the html bug, it is nearly impossible to not put up a webpage now and then.

So along the way, I figured out what CSS stands for (cascading style sheets), and PHP (origin is Personal Home Page), and JS (javascript) I didn’t have the time or aptitude to master them, but it’s nice to know what they stand for.

I actually figured out how to take some code someone else wrote in those languages and edit them a bit. And I made a web page or site from time to time.  And I was always annoyed that I couldn’t integrate comments into “regular” web pages.

Now that  I don’t have much time for adding bells and whistles to the few web pages I am responsible for maintaining, I have finally found a veritable “crown jewel” of a tool that allows commenting to be placed seemingly anywhere on any web page. I hope to get around to using it some more. I have looked at its customization features and I am truly impressed. It is a phenomenal tool with tremendous potential.

CMS and standard blog format is “ok”, but now you can bring the convo right into any html page.

The gang at JS-Kit.com deserve huge Kudos! If you build or manage web pages, internet conversation, or media management, you can add this to your arsenal. (Look at their other great tools too! They have a ratings script that can be integrated with the comment script). Big hat tip to these guys for outstanding work.

http://ping.fm/aR9Nt Just one change